Winning the Meta Landscape, Maximize ROI

The word 'Meta' itself embodies a movement that challenges traditional ideas and embraces self-referentiality. On one hand, this movement is evidenced by the shifts we've seen in the way travelers, research, plan, and book travel. From personalized messaging, growing loyalty programs, targeted social media ads to contests and giveaways. It's cost-effective and an all but guaranteed way of improving guest engagement.

On the other hand, it's a technological phenomenon. As hoteliers, we must understand the tool to embrace it. Leveraging Meta can increase Brand awareness, drive higher conversion rates, and minimize overall costs. You won't want to miss this chance to hear from subject matter experts, from Google and Expedia Group, on best practices to utilize meta to showcase amenities, location and special offers to reach a wider audience, drive exposure and, of course, traveler engagement.